Social Media Safety and what to avoid
Social Media Marketing Tactics Part 5
Regardless of what Social Media platform and outlet you are using you must always consider the Social Media Safety of you, your readers and your website or blog. There are some very nasty people out in the world of the internet and Social Media Safety should be at the forefront of your mind no matter what you are working on. This article will give you tips and tactics on how to stay safe and what to avoid.
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Tips for Social Media Safety
- Be transparent while exercising caution.
Your subscribers will like it if you are transparent. They will feel connected with you. But you must limit how much information you withhold.
- Only withhold the physical address or office address of the company itself.
You are not obliged nor is it safe to tell your subscribers your personal address or the personal address of your employees. Only tell them the address of the company itself.
- Only withhold the company contact number, email, fax, etc.
Only the company contact information should be advertised. Those of the employees should not be disclosed to protect their privacy.
- Avoid heated conversation.
Not only is it unprofessional, but it will not leave a good impression on your subscribers.
- Keep a record of possibly threatening comments from users.
If a post includes threats or anything of the same degree, you should keep a record of it. A printscreen will do.
- Never use a password that is easy to guess.
You do not know what hackers might do to your account. Make sure that your password is something that cannot be guessed.
- Never withhold the email address that is used to register the social media account.
This may all be that a hacker needs to hack into a Facebook or a Twitter account. It should be kept private.
- Use a registration email that is different from the company email.
A hacker will normally attempt to use the official company email thinking that it is used to open your company’s Facebook or Twitter account.
- Never leave the account unattended in any computer.
- Do not forget to uncheck the ‘Keep Me logged’ in button.
Some people forget to uncheck this box. As a result, their account gets hacked by the next person who will use the computer. Good thing if it is found by a good person.
- Avoid logging in to public computers.
Even if you uncheck the Keep Me Logged in button, there still ways for hackers to get your username and password. A simple keylogger program will do the trick.
- If you must login using a public computer or a public network, try using the onscreen QWERTY board when keying in the username and password.
Keylogger programs follow the keystrokes that you make. They cannot read passwords and usernames that are inputted using an onscreen qwerty keyboard. The downside is that people behind you will see which characters you clicked.
- Change the password if you believe it has been compromised.
- Remove arguments between users.
Sometimes, the dispute may not be between you and a user but amongst users themselves. Remove these as soon as possible. Block them if necessary.
- Set a rules and conditions page.
Some people may not exactly follow. But if you ban them, they will not be able to say that they were not warned.
Tips on involvements you should avoid
- Avoid ‘liking’, ‘following’ or getting linked in any way to celebrities.
This is part of professionalism. Business is business and involvement with Hollywood seems like a personal thing to do unless the celebrity you will feature is somehow linked to your business.
- Avoid ‘liking’, ‘following’ or getting linked in any way to politicians.
People are always divided in their political views. You could lose possible customers if you favor politicians and political decisions which they do not approve of.
- Avoid voicing opinions on controversial matters.
Other than politics, there are other events that can divide the opinion of people. Avoid making statements about such matters.
- Avoid using your company’s social media account to post comments that convey your personal feelings and thoughts.
You may have opinions about current events. But you should avoid making them on your company’s social media account.
- Avoid uploading contents that are not related to your market, unless it is part of your marketing strategy.
Sometimes, it might be necessary to add some fun stuff as a form of entertainment. But do not make it a hobby.
- Avoid media contents which are potentially offensive to any group or people.
Racism is especially a sensitive topic. Avoid making any comment, even a commercial joke, because people are not likely to take it lightly.
- Avoid jokes, unless they are completely inoffensive.