Using Facebook and Twitter
Social Media Marketing Tactics Part 4
Your business needs to be Using Facebook and Twitter in its Social Media Marketing Campaign, if you are not Using Facebook and Twitter then you are missing customers, clients and revenue. Below are some great tips and tactics on how to use them both effectively.
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Using Facebook and Twitter
Tips on using Facebook
- Open a group account, not a personal account.
There are two types of account you can open on Facebook. For social media marketing, you should open a group account instead of a personal account. Its features are designed for marketing.
- Get your first 25 likes.
A group account will only have access to all its features once it already gathers 25 likes from other users.
- Consider getting a paid advertisement service from Facebook.
Facebook offers a tool that will make your page appear on the advertisement section of other Facebook users. You can also set this option to appear only on a select market niche (age filters, address filter, gender filter, etc.). But this is a paid feature.
- Post things that your subscribers will feel like sharing.
If one of your subscribers shares a post from your page, it will be available in their profile page. This way, it will be exposed to everyone in the friendlist of that person. This will extend the reach of your social media account.
- Like pages or groups which are in some way connected to your market niche.
By liking pages from other groups, you are exposing yourself to the subscribers of those pages.
- Like pages or groups which are frequented by your target customers.
Go to pages which your target customers might frequent. For example, if your target customers are women, you might find them fashion pages. Like those pages and perhaps post a comment to those pages to help them find you.
- Get help from people you know who also have Facebook accounts.
The start is the difficult part. Ask people you know to like your page. You can also ask them to share the contents of your page. Their friends can also help out.
- Include a photo album which shows the faces of your company staffs.
Studies show that people trust online organizations more if they can see faces. If there is no face, it is as if the organization is hiding something.
- Keep the photo albums organized according to event and date.
People like to browse photos. But it is annoying if different photos are just mixed together. Make sure that you organize them in albums.
- Advertise your Facebook account on your other social media account.
If you have a Twitter account for example, post a Tweet inviting your followers to check out your Facebook page as well.
- Use only one account.
This is to prevent confusion. If your services and or products are not widely varied, consider getting only one Facebook account.
- Use several accounts only if your company has varied sectors.
For example, if your company sells different stuff (e.g. clothes, food, toys), you should probably have a separate account or separate page for each genre.
- Use your Facebook account to connect with people you meet on business trips and meetings.
If you met possible affiliates on meetings and business trips, you can use your company’s Facebook account to stay connected with them.
- Your Facebook posts should be in harmony with your Twitter posts, if you have both.
Contradicting posts on your Twitter and Facebook account will be seen as an inconsistency. Subscribers might question how your company runs things.
- Update users about increase in subscribers.
Tell people that your number of subscribers is growing! This will give the impression that your company is moving forward.
Tips on using Twitter
- Edit the URL name and use a main keyword which best describes your company.
From the default URL assigned to your profile by Twitter, edit it into something like www.twitter.com/YouCompanyNameHere.
- Regularly post news and events.
If you leave your Twitter account unattended, people will stop following you. And even if they do not unfollow you, they might stop checking your posts.
- Follow groups, organizations, companies, and/or people which you believe are connected to your company in some way.
Follow twitter accounts that are related to the nature of your business. This will increase your exposure to more Twitter users.
- Avoid posting Tweets on other’s profile.
This is to maintain a professional attitude. Remember, this is a company account not a personal account.
- Avoid using your company Twitter account for personal business.
If you like a certain celebrity or you like to make comments about some current events that are completely unrelated to your business, you should follow them using your own personal account. Business and personal life should not be mixed together.
- Avoid conveying personal feelings and thoughts via your company Twitter account.
Tweets about your bath time, the breakfast you had, the new clothes you bought, and your quarrel with your friends do not belong in your company Twitter.
- Advertise your Twitter account on your other Social media account.
If you have a Facebook account, tell your Facebook subscribers that you also have a Twitter account. This way, both your accounts will show more subscribers.
- Hashtags are not very effective.
If you like doing this trick, well save it. A recent study shows that posts that used hashtags are actually 5% less efficient at attracting users.
- Do not follow more people than the number of people following you.
If you are following more people than the number of people of following you, it will make you look desperate. This is not good for your company image. You must exercise some degree of self-importance.
- Use geo-location to find local target niche.
This feature is very useful for internet marketing. It will help you locate your target customers better.
- Focus more on your advocates than your influencers.
You influencers are only likely to mention you once or twice. After which, you are not really connected with them. But advocates are different. They are potentially long term partners with long term benefits. Invest time on them.
- Your Tweets should be in harmony with your Facebook posts, if you have both.
Make sure that company news, events, and promos you Tweet are the same with those you post on your Facebook account.
- Update users about increase in followers.