5 Steps To Getting Customers On Demand
Imagine that you had a way to generate customers on demand during those slow periods that we all have occasionally.
Over the next five steps I am going to reveal a simple strategy that most local business fail to realise is right in front of them.
Building a list of your existing customers that already love you and your product. This can be used to promote upcoming events or run a sale online.
Best of all these are already customers so have already made the decision to spend their money on you and your services.
Step 1 – Sign Up For A Free Account
Sign up to a free email newsletter provider like Mail Chimp.
Step 2 – Put It On Your Website
Integrate a sign up form onto your website to capture the name and email address of any visitors. The point is to create ‘VIP’ or ‘Customer Appreciation List’ so that you can promote upcoming deals, discounts and events to people on the email list only.
You can add any previous customers emails to the list directly in Mail Chimp.
Step 3 – Entice People To Sign Up
Think of a great way to entice customers to sign up to your email list. You can offer a discount for anyone who signs up, a free ebook with tips or an upgrade on a future purchase.
You need to provide something that your customers will find value in. The point is to get them onto your list so that you can market to them in the future.
Step 4 – Let Everyone Know About It
Make sure that every single customer has the chance to sign up. Promote it in your store, at the bottom of your receipts, invoices and in your email signature. you can also directly promote it on Facebook and link to it via your Facebook Business Page.
Step 5 – Direct Marketing At Its Best
Once you have your list you can start your marketing campaign and turn that list into cash.
Email marketing is Direct Marketing at its best and incredibly powerful for creating customers on demand.
Email Marketing is still the most successful marketing method available and converts higher than Facebook, Twitter and other Social Media.
Its time to start using email marketing for your business.
Don’t want to do it yourself? Check our email marketing services.