3 Tips To Improve Google My Business Rank
The most powerful form of local business digital marketing is the Google 3 Pack. This is the prime position for any local business, being here guarantees a constant flow of custom. Knowing how to improve Google My Business Rank is need to know information for every business.
But how do you get there and then stay there? To many it seems like an impossible task. It is hard but not impossible.
It takes time, skill and experience to get a business into the magical 3 pack. This task is worth tackling because it puts your business right in front of customers looking for your services. Getting into the 3 pack is hard unless you know exactly what you are doing.
These 3 helpful tips will help you start moving to the top of the local rankings.
Tip 1 – Improve Google My Business Rank
Citations are vitally important to local ranking and Google search position. A Citation is when a business is mentioned elsewhere on the internet and combines a number of factors. Business address, phone number, name, web address and email.
Every entry in an online directory, business forum leaves a citation. When Google reads these it validates your business more, telling Google that you are trustworthy and recognised.
For information to count as a citation, it must match exactly the information on your Google My Business listing.
Citations help prove to Google that you are a real company. The more citations that you have from quality websites and directories, the higher a local listing will be.
Photos and Video
Tip 2 – Improve Google My Business Rank
Photos are worth a thousand words and the more images that are on a Google My Business page the better. Google loves images and video because they understand that visitors find them easy to understand rather than reading lots of writing.
This applies to all places where your business is listed. Having photo’s that have been optimised in the Alt Tags makes a difference because search engines know what the photo is about.
Research from Review Trackers has stated that consumers spend 2.5 times longer on listings that feature photos.
Tip 3 – Improve Google My Business Rank
Reviews are incredibly important for every business whether they are online or offline. People love to write reviews about businesses they have used.
Google is aware of this and actively promotes businesses that have lots of great reviews. It knows that reviews are a great way to establish if a business is good or not. It takes time to chase reviews sometimes but that effort is worth it and will make a difference to your position in the search engines.
Always encourage your customers to leave a review for your business whether it is on Yell, Facebook or Google +.
Google sees these reviews and even places them on your Google My Business Listing for you.
Here to Help!
Getting to the top of Google is a huge task for any business but it can be done for any business. With Google My Business it can be done for any local business. It may be impossible to reach the number one spot on Google for ‘Home Improvements’ but not impossible to get there for ‘Home Improvements in South Shields’.
The tips will help you and form the basis of improving your search rankings. But you need to keep on top of your business information where ever it is. It is also essential to know whenever your company is mentioned or a review left. If a negative review is left by a customer you need to deal with it immediately.
Search Engine Optimisation also plays a large part, both in your Google My Business listing but on your website as well.
Getting your business to show up on Google’s 3-pack is a lot more challenging than it was with the 7-pack; obviously, because there are less spots. The tips above will help, but you will need to continually keep up with local search changes and ensure all of your company’s information is listed correctly and updated going forward. Not only that, but make sure you make smart use of categories and strategic keyword placement within your profile to give it strength.