Social Media Marketing Tactics Part 1
Why your business needs Social Media Marketing
Social Media is here to stay and whether you love it, hate it or are indifferent about Social Media you need to understand Social Media Marketing Tactics and use them to enhance your website and online presence. If you do not have active social accounts then your website is being held back by Google, websites with no associated Social Media are considered to be untrustworthy.
There are loads of Social Media Marketing Tactics and tips here to help you understand and enhance your online presence and social media management and how to turn social media into customers and profits.
Social Media is a dangerous element of your online business and has the power to make or break a business if not used and managed properly. It is the online reputation of your business and if you fail with this element of your marketing then you are harming your business.
Over the next 8 interconnected posts I will help you avoid the pitfalls of Social Media Marketing that will guide you in the proper use of Social Media Management and awareness.
Discover how you can use these Social Media Marketing Tactics into an effective marketing tool.
You can download all 8 articles as a PDF when you sign up to the Create Website 4 U Newsletter.
Part 1 – Choosing your social media site, getting started, keeping your subscribers
Tips on choosing which social media site to use
- Choose a social media site that is popular in your area.
Of course, you want people to view your social media site, especially your target market niche. However, there are social media sites that are popular in some countries but not in others.
For instance, it appears that Facebook is more widely used in Asian countries while Western countries are more likely to be active on Twitter.
- Consider using multiple social media sites.
If you live in a place wherein there are several social media sites that are in use, perhaps you can sign up an account on all those social media sites. This way, you will be able to reach more people.
Tips on getting started with a social media site
- Make a draft plan of the contents first.
Getting started without a plan can lead to a messy start. This will not be good for your company image. So before you make your social media account available, make sure that you planned for its contents and design first.
- Come up with an editorial calendar.
You may have plenty of things you want to share and say. But if you post all of them at the same, people will get confused. Also, you will quickly run out of things to share in the future. So make a timeline and plan which things you want to post first and which ones should follow in a chronological order.
- Know your target market niche.
There are plenty of people that join social media sites. However, you do not really want to reach to all of them. You need to focus on a group of people which are ‘potential customers’. Know who they are.
- Check for a possibly existing account with a similar name.
You do not want people to confuse you for another organization, group, or individual. You do not know how these other accounts are behaving and anything they do might have implications on your company’s image.
- Try using checkusernames.com to create a unique moniker.
If you found out that there are already existing accounts with a similar name or a mockingly similar name, you can go to checkusernames.com to help you come up with an alternative.
- Know how to lure in the people in your target market niche.
Do you already have a clear vision of who your target market niche is? The next thing you need to figure out is how you can lure them in. You need to make a research on the things that interest them. For example, if your products are cosmetics and your target market niche are women, then perhaps some video content about makeup tricks will lure them in.
- Ready high quality graphics and Photoshop edited photos.
Sometimes, it is not the content but the appearance. What really draws some people into a social media profile is the looks of it. You can make your profile page look more attractive by using pictures, photographs, and images.
- Ready high quality short articles, comments, posts.
After luring them in with flamboyant graphics and attractive page design, your people will start looking for content. If they find nothing, they will leave. For some juicy content, you can hire people to write short articles, comments, and posts.
- Make sure that you have the resources to regularly maintain a social media account.
Yes, it is free to sign up to Facebook and Twitter. But you will need to hire graphics artists, video editors, content writers, and maintenance crew. And if you need to advertise, you will probably need to pay these social media sites. Make sure that you have a budget for it.
- Check to see if having a social media account will really be of help to your company or if it will just be a liability.
There are a lot benefits in having a social media account for your company. But there are also dangers. You need to analyze if you can take these risks head on.
- Know the dangers and risks of having a social media account and see if it is worth it.
Tips on keeping subscribers glued to your account
- Keep your pages looking beautiful and/or professional.
You may need to hire people to do this for you. This is important because if your social media profile looks shabby, people will probably not have a very good impression of your company.
- Sport a page design that corresponds to the nature of your company.
You cannot just decide on what design to use based on your personal taste. Instead, it needs to be based on the nature of your services/products. For example, if your products are for children, your page should look fun and colorful. 16. Regularly post new comments and news.
If you do not post regularly, your subscribers will think that your company is not active and is slacking off. To avoid this, you need to post news and comments regularly.
- Always respond to questions if possible. Avoid ignoring your subscribers.
People will certainly ask questions. You should provide a response if you can. This is one way to show hospitability and people will appreciate it.
- Do not always use just words. You can use multimedia once in a while.
If all your announcements are just words and sentences, it will soon get boring no matter how interesting your posts are. So once in a while, try to convey what you want to say through videos, images, and presentations.
- Try sporting several design schemes from time to time.
One design theme throughout the year is too boring. It will also give people the impression that you lack resources, so try sporting a new look for your page from time to time. One good tip is to follow the changes of season (summer look, winter look) or you can also follow the coming of holidays (Christmas look, Halloween look).
- Just a logo is not enough. Try uploading more photos related to your company.
Some companies only upload their company logo. This is boring. You should post more photos about your company.
- Always upload photos of recent events that involved your company.
If your company recently hosted or attended an event, you should post photographs of it. This way, people will see that your company is active.
- Do poll questions once in a while. Keep it exciting.
Studies show that people like answering quick poll questions on social media sites. Try doing it once in a while to entertain your subscribers. But keep it related to your business. For example, if you are in the fashion industry, maybe you can make a poll of which among a list of artists is more fashionable in their opinion.
- Post updates about new promos that your company offers.
Your social media profile is one good channel to announce promos and events that your company hosts. Also, it will keep your subscribers checking your profile.