The 6 Elements Every Local Business Website Needs!
If you are not taking care of your local business’ digital image and profile then you are throwing clients, customers and ultimately profits away. This article ‘The 6 Elements Every Local Business Website Needs!’ cover essential aspects of your website design.
As we are now all aware, everything is online and if your business has not embraced this fact then you need to move fast.
If you are not already online then you need to be because it will not be long before your competition who are online will have overtaken you.
Once that happens it becomes more difficult all the time to compete against a business that now has an online presence established before you.
If you are already online and have a website you need to ensure that you have the following 6 elements in place.
Clear, Concise and Well Written.
When a potential customer or client lands on your website they are looking for a solution to a problem that they need solved. You need to not only provide the solution but provide the best solution.
Well written content can turn your website into a customer generating machine, not just your homepage but throughout your website. Journals, Blogs, Vlogs and Newsfeeds are the best method to hit keywords that your website may not yet target.
Easy To Find Contact Information.
Over 50% of local business website do not have clear contact information on their homepage? This forces potential customers to search for the information and click through to other areas of the website.
You need your contact information to be prominent on any page of your website but clear and easy to find on your homepage.
Logo, Images and Video.
Your website is the digital store front of your business and your branding should be consistent throughout, clear and make your business instantly recognisable.
Use high quality images to sell your business and services so that potential customers can understand what you offer immediately. A picture writes a thousands words.
Video is a fantastic way to tell your visitors exactly what you offer and an easy way to provide great content.
A Strong Call To Action.
Your website needs to be more than just an online brochure informing your customers about what you offer. Strong calls to action like ‘Call Us Today’, Fill In Our Online Quote’ and ‘Take Action Now’ encourage visitors to get in touch.
Even capturing visitors details allows you to market to them in the future making sure that you never waste anything from your website.
Social and Subscription Links.
When a potential customer lands on your website you want to encourage them to join your social circles. Offer the opportunity for them to sign up to Facebook, Twitter, Google Plus and YouTube etc.
Even better, get your visitors to sign up to your email newsletter so you can keep in touch.
SEO Structure and Content.
Using correct Search Engine Optimisation strategies can help your website rank for keywords and target potential customers who are looking for your business and services.
Not having a SEO plan and strategy in place can lose your business thousands in lost revenue. It will also allow your competition who have thought about it get in front of your business and steal your customers.
When it comes to SEO there are 2 options. Learn how to do it yourself or hire an expert to do it for you!
Not taking your website or SEO seriously will lose you clients, customers and money in the short term. But as time moves forward and more and more of our lives are moving into the digital world, it you do not keep up it could cost you your business.
If you enjoyed ‘The 6 Elements Every Local Business Website Needs!’ then check out some more of the Web Design Journal for more.
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